How marketing can help save our planet: A conversation with marketing guru Prof. Philip Kotler

Philip Kotler is known around the world as the “father of modern marketing”, having published over 80 books and 170 articles on marketing. For over 50 years he has taught at the Kellogg School of Management. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world. In his more recent publications Prof. Kotler identifies ways in which “regenerative” marketing can help contribute to positive social, political, economic, and/or environmental reform. Regenerative marketing includes practices which nurture communities and build local prosperity over the long term. The outcomes of regenerative marketing include value creation for customers, employees, and local communities. In one of his latest books Brand Activism: From Purpose to Action Kotler outlines how progressive businesses are helping create a better world.

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